Sales Strategy

Why change what we are doing? Nothing seems to be going wrong. We are getting orders in, the production line is humming, and things are ticking along. But are they the orders you want, or just the ones that are handed to you? You have a small group of loyal customers providing consistent repeat business. It all feels safe -but is that "safety" actually a ceiling on your growth and a mask for your vulnerability? How do you break through that ceiling? One great way is by partne

Is it possible that the biggest threat to your 2026 growth isn't the tax increases, the NI hike, or the energy bill, but a "wait and see" mindset? The headlines love 'gloom stories' - as an owner of a manufacturing business, you know better. Henry Ford’s words are key here: "Whether you think you can, or you think you can't, either way you are probably right." There are positive signs for 2026 and your destiny isn't tied to any budget or treasury report but to your sales s

Does our sales process match the level of detail given to our manufacturing processes? One small tolerance off in production is unacceptable as it leads to unsatisfactory results. A "make-do" attitude is however accepted in our sales and we are surprised when it yields poor results. Stepping outside of our comfort zone we can run a sales audit using the key questions supplied. Once we have identified the blockages to sales growth, we can prioritise these and set meanin

Every great career has to come to an end! A valued salesperson will one day want to hang up their hat, but are you prepared for the gap...