Does your sales process yield the results your engineering excellence deserves?

Engineering manufacturers: does our sales process match the level of detail given to our manufacturing processes?

We know that if one small tolerance 📐 is off in production, the resulting product is far from satisfactory. A "make-do" attitude doesn't cut it on the shop floor, and it shouldn't for our sales operations either - they are just as vital!

If we continue to apply the same logic to a failing sales process, or to an unsupported team member who is silently struggling, why are we surprised when they yield the same poor results 📉 - or worse?

🧠 Albert Einstein once said: "We cannot solve our problems with the same thinking we used to create them." So, where do we start?

First, we have to commit to being honest 🔍 in our approach and be determined to allow ourselves to be challenged out of our comfort zone 🏃. We can then run an audit against our current sales operations.

Here are some questions to help:

❓ What are we selling? This isn't our product or service offering -

it’s the value it creates.

❓ Who are we selling to? Are we chasing "everyone" or do we have a defined ‘Best Customer Profile’?

❓ How is sales positioned? Is it viewed as a core professional discipline or an afterthought in our organisation?

❓ What is the friction? Can we clearly identify what is working versus what is failing?

❓ What are the aspirations? What are the current specific goals for each area, team, and individual to realise these?

❓ What is our SWOT? Have we mapped the Strengths, Weaknesses, Opportunities, and Threats for every area, team, and individual?

Once we have identified the blockages 🚧, we can prioritise what to address and set meaningful goals 🎯.

🤝 Need help with any aspect of your sales audit, or want a fully facilitated Sales Growth Audit to identify exactly what is holding you back? Let’s talk.

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At Coach My Sales, we offer bespoke 1-to-1 sales coaching 👥 that delivers the transformational business change 📈 that you desire. Contact Kevin via our contact page or book a free initial chat.