Sales Coaching

Why change what we are doing? Nothing seems to be going wrong. We are getting orders in, the production line is humming, and things are ticking along. But are they the orders you want, or just the ones that are handed to you? You have a small group of loyal customers providing consistent repeat business. It all feels safe -but is that "safety" actually a ceiling on your growth and a mask for your vulnerability? How do you break through that ceiling? One great way is by partne

Sales coaching isn’t about giving you all the answers! I could hand you some answers - it would be quicker. But it would be worthless. Why? Because every B2B customer is different, with nuanced pain points and buying processes. Generic advice will not cut it. So what is the answer?

We wouldn't give our new engineers a toolkit, a stack of manuals, and then expect them to fix every electrical or mechanical fault on their own, would we? So why do we apply this costly double standard to our sales teams? We spend hard-earned money on those generic two-day sales courses that don't directly address the needs of our business.

It's not uncommon— as an MD of an SME you may even have watched it happen—a brilliant engineer transfers to the sales team and gets a...

SME Owners, MDs, Sales Leaders: What's the one thing you know needs to change in your sales? ​You know deep down that some things just aren't working and they need to change. It's just knowing how and finding the time and courage to do it. This blog will start to challenge you to take first step.